The website is a platform for a Singapore-based luxury interior design firm that specializes in modern international-style designs.
Affluent homeowners, architects, and companies who appreciate modern luxury & international-style designs.
12 weeks, including research, design, development, testing, and launch phases.
Create a modern, luxurious, international-style website to showcase their portfolio and attract high-end clientele.
The problems
The current interior websites in Singapore focus on something other than a modern international style.
It lacks clear communication of the unique value proposition of the company.
Lack of compelling visual
Unclear design process
My Role
My role is to lead the design and development of the website.
Design Strategy
Empathy Mapping
Prototyping
Problem Solution
Wireframes
Visual Design
Competitive Analysis
User Research
User Persona
Usability Testing
User Flow
Competitor Analysis
Modern and clean website design
Portfolio showcasing
Services including interior design, renovation, carpentry
Design and renovation process explained in detail
Contact form
Features :
Artrend Design is a Singapore-based interior design company specializing in residential and commercial projects.
Portfolio showcasing a range of interior design projects.
Emphasis on personalized design solutions
Detailed information about the design process
Testimonials
Contact form
Features :
The Interior Lab is a Singapore-based interior design company known for its personalized design solutions and attention to detail
Unique Features
Lightning-fast 3D rendering service within 24 hours of the initial consultation.
Curated collection of international-style interior designs for inspiration.
Clear and concise communication of the design process with a focus on collaboration
and client involvement.
User research pain points
Users value a website that reflects modern luxury and international-style aesthetics
Lack of visually captivating examples inhibits inspiration and decision-making.
Unclear communication of the design process creates confusion and uncertainty
They want to see the entire product scene as soon as possible, but websites do not offer that function, or if they do, it could be slow to reply.
Bio
James Tan is a successful Managing Director known for his strategic mindset and attention to detail. He seeks an interior design firm that can create a sophisticated and elegant living space reflecting his refined taste and complementing his successful career.
Goals
He seeks a website that showcases exceptional visualizations and 3D renderings, enabling him to visualize the end result
James values a clear and efficient design process that minimizes disruptions to his busy schedule.
He aims to find a firm that specializes in international-style designs and offers a comprehensive range of services, including project management and coordination with vendors.
Pain points
James struggles to find interior design firms that can meet his expectations for a modern luxury home
He finds it challenging to find a firm that can effectively blend international-style designs with his personal preferences.
He values his time and prefers a streamlined design process.
Personality
Hardworking
Smart
Professionalism
Thoughtful
Name
James Tan
Age
40
Education
Master in Business Administration
Occupation
Managing Director
Location
Singapore
Actions
Discover interior design website
The hunt
Visits Interior space Website
Engages with 3D renderings and visuals
Reviews
Contacts
Task List
Visiting friends houses
Visiting interior and exhibition interior events
Read and watch about the design process and services on the internet
Talking with interior customers
Search on Google for the best interior companies
Asking friends and employees
Go to interior design events
Call to many interior design companies
Explore the Interior Space website from my friends introduced me
View portfolio and project examples
Read about the design process and services
Check for international-style designs
Interacts with 3D visualizations
Zooms in on details
Explores different angles
Reads about the design process
Understands service offerings
Evaluates the firm's expertise and approach
Finds contact information
Make a call
Submits inquiry form or schedules a consultation
Feeling
😃
😕
😊
😃
😃
😊
Thoughts
I want to design my own house in the international style
Want interior firm processing fast and effectively
I don’t want a traditional style.
They might be able to spend more money on a fast process and don’t want to wait long.
I want to see the 3D of the project, but none of the websites have what I need.
I hope this website has the style I'm looking for
Envisions the potential outcome
This design looks stunning. It could be a great fit for my home
Their design process seems well-defined and professional
Expects prompt response
I'm excited to discuss my project with them
Opportunities
I seek to create a sophisticated and elegant living space
The Website Improve navigation for more leisurely exploration and access to a portfolio
Website more accessible exploration and access to the project and solid international style visuals
Provide an interactive and high-resolution 3D visualization experience
Provide clear and concise information about the design process
Highlighting unique value propositions and expertise.
Ensure quick response times
Personalized communication
User research persona
User research persona
Mid-fidelity
Wireframe
With the information architecture laid out, I began to visualize my ideas with Wireframe
Usability testing
Conducting early usability testing allowed me to identify glaring issues
Interactive Prototype
View Prototype
